Exit Ads On Websites - Are They Truly Effective?

By Fabian Tan

There's been an surge of exit ad software on the market in recent times. Many are still undecided as to whether they are truly effective. But do they really increase your profits? Let's take a look at their pros and cons:

PROS

- They create a sense of urgency

- The grab the visitor just as he is about to leave

Exit ads do allow webmasters to grab web surfers just as they are about to leave your site. You can use them to capture subscribers if your sales letter didn't persuade visitors to buy your product. This way you can follow-up with your subscribers with automated marketing messages promoting your product.

Let's say 2 out of a 100 people who visit your site buy your product. What happens to the other 98 people? Without an exit ad, they are lost forever! By putting the mechanism in, you can capture some of these 98 people on your list and market to them. You can also offer a special discount or special bonuses not available on the main page to persuade them to buy your product.

Another way you can use these ads is to ask your visitor why he did not buy. This is a free product research for you.

CONS

- They can be annoying to visitors

- What if the visitor didn't really want to leave?



Sometimes a visitor might just place his cursor over the Address bar and your ad will pop up, even though he didn't really want to leave. I know this is annoying because it has happened to me before. Also, many web surfers have grown tired of popup ads although they DO work.

My advise if your pursuing this marketing technology is to use it to improve the user experience of your visitor, so as to maximize it's effectiveness.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!